Monday, March 02, 2009
Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact streaming and downloading has had on traditional viewing options. The MOTION research program illustrates that there are a number of ways ...
Monday, July 07, 2008
Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have significantly bolstered efforts around developing environmentally responsible practices at many stages of the manufacturing and ...
Tuesday, March 11, 2008
America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – see no clear media leaders as sources of ‘insight,’ according to the recent BE: USA survey carried out by Ipsos Media. As part of a ...
Tuesday, March 11, 2008
Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens: The Impact of the Internet on Canada’s Next Generation. Contrary to popular belief, teens are not online as much as they are stereotyped ...
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2 pages
Topics: Emerging Technology, Internet Usage, Media, Youth
As part of Yahoo!’s Summit Series for marketers, Yahoo! and OMD (the largest communications specialist in the world and member of the Omnicom Group Inc.) commissioned research from Ipsos and a third-party research partner to identify and better understand the "My Media Generation," a term applied to the 13 to 24-year-old Internet population.
2 pages
Topics: New-to-World, Product Development, Product Launch
"G3 Mobile" (a pseudonymn), wanted to expand their advanced wireless services among their current customer base, increase average revenue per user, and introduce a new-to-the-world wireless technology service to their customer base that would solidify their position in the marketplace — before their competition.
Reducing Churn with an Actionable Segmentation Model
2 pages
Topics: Segmentation
"Winnex Wireless" (a pseudonymn), a leading pre-paid cellular provider that experiences high churn, sought to increase retention to improve financial performance.
Positioning and Pricing for New Cable Technology
2 pages
Topics: Positioning, Pricing, Product Development
A new technology for the cable TV market presents both opportunties and challenges.
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TODD BOARD
Topics: Digital Media, Entertainment, Video
Gain a stronger understanding of the global impact of streaming and live video, and the role of live television: where and when people want their Mobile TV; what sort of programming works best; and how existing TV brands can leverage current formats for easily mobile-ready content.
Technology & Media: The Next Five Years
BRIAN CRUIKSHANK
Topics: Digital Content, Market Development, Product Development
In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.
Broadband in Action
BRIAN CRUIKSHANK
Topics: Digital Content, Technology
Learn more about growth opportunities for telecommunications and broadband offerings.
TODD BOARD
Topics: Digital Media, Technology, Video
In this briefing, Todd takes a minute to discuss the future of digital video consumption in America.
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Innovate and Build Your Business with Cost-Effective Custom Online Communities
Upcoming Webinar
Jun 10, 2009
Recorded Webinar
Mar 26, 2009
Recorded Webinar
Mar 18, 2009
New Orleans, LA
Mar 04, 2009 - Mar 06, 2009
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The Economy Is Still The Chief Concern Of The Affluent
Wednesday, May 27, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (currently being fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted its quarterly online Barometer survey among affluent adults during April 2009. In it, some ...
Tuesday, March 24, 2009
New York, NY – Ipsos Mendelsohn presented, at its third meeting with the Mendelsohn Advisory Council (MAC), the 2009 Affluent Survey questionnaire that contains 40% more information than its 2008 questionnaire. The MAC, with over 30 members, has been providing valuable input for ...
Friday, February 06, 2009
New York, NY – Are Americans at the higher end of the economic ladder continuing to share their wealth with others less fortunate? A recent Mendelsohn Affluent Poll set out to find out. As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be ...
Friday, February 06, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with ...
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Duration: 23 minutes
Other Speakers:
Angela Reynar, Industry Advertising Research Manager, Google Inc.
Dan Barasch, Industry Marketing Manager, Media and Entertainment, Google Inc
Topics: Entertainment, Internet, Search
Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid search impressions even if consumers don't click on ads?
Duration: 1 hour
Topics: Consumers, Online Panels, Panels
Learn more about the benefits and power of using custom online panels powered by Ipsos’ Interactive Forum (IAF) software by viewing this presentation. In addition to demonstrating this tool, we discussed the strengths of building branded vs. blind/unbranded communities and the benefits of both options for decision makers. At a time when resources are even more limited, business decisions increasingly present trade-off opportunities. By using a fast, real-time tool like the IAF platform, you gain up-to-the minute data about customer preferences, drivers of satisfaction, and purchase motivators that will help you quickly choose the best opportunities for your business.
Gaming Goes Mainstream - The Latest Perspectives on the Gaming Industry
Duration: 1 hour
Topics: Digital Media, Internet Usage
Given the exponential growth in videogaming, gamers are now the new power consumer, representing approximately 144 million of the 244 million online U.S. consumers. Today’s gamers are almost as likely to be female as male, are often married with children, and have mainstream incomes and rich social lives. In fact, gamers are more active, more social, more influential, and more affluent than non-gamers. The gaming audience can no longer be ignored or treated as tangential - Grand Theft Auto 4 generated $310 MM in its first day, shattering previous records, and exceeding blockbuster entertainment properties like Dark Knight, Spiderman 3, and the final Harry Potter novel. One year ago, Activision announced that the Guitar Hero series had generated $1 billion in sales – just a short year later, the specific title Guitar Hero III: Legends of Rock has now hit the $1 billion mark.
Duration: 30 minutes
Topics: Digital Content, Digital Devices, Digital Media
Since 2005, Ipsos MediaCT has published the Digital Media Fact Guide on an annual basis. The Digital Media Fact Guide provides key metrics and trends collected and analyzed by Ipsos MediaCT analysts.
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The Science of Segmentation: Understanding Segmentation Tools, Part 2
8 pages; 7 charts;
Topics: Consumers, Market Development, Segmentation
Get a better understanding of which segmentation methods should be employed to achieve your objectives by downloading this new white paper. This paper will cover best practices across the entire analytic process: 1) cluster analysis, 2) statistically testing the clusters, and 3) profiling the clusters to determine if they satisfy the segmentation objectives.
Designing Actionable Segmentation, Part 1
16 pages; 15 charts
Topics: Consumers, Market Development, Segmentation
Learn when (and when not) to use segmentation to address marketing issues, and how to create meaningful and relevant segments that can address your new or ongoing business needs by downloading our latest paper.
8 pages; 7 charts;
Topics: Digital Content, Digital Media, Video
Get excerpts from Ipsos' 2008 MOTION program by downloading our latest Point of View. This paper shares detailed data and analysis regarding Americans are their streaming and/or downloading video online behavior. We look at who, exactly, these Americans are, how streaming is revolutionizing traditional viewing options, the formats that are being streamed, and attitudes towards advertisements in online video content.
Ipsos MediaCT's 2008 Digital Media Fact Guide
11 pages; 12 charts
Topics: Digital Content, Digital Devices, Digital Media
Do you know what percentage of Americans prefer 100% free, but advertising-supported online video vs. fee-based? What about the percentage of 25-34 year olds who are viewing video content online compared to 25-34 year olds, and 35-54 year olds? Do you want to know which fee-based digital music service providers are most preferred by American consumers? And how PC-ownership compares around the world?
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