Case Study

Ipsos Minutes

Broadband in Action

BRIAN CRUIKSHANK

Topics: Digital Content, Technology

Learn more about growth opportunities for telecommunications and broadband offerings.


The Ricochet Effect: Where Will The Digital Video Marketplace Bounce Next?

TODD BOARD

Topics: Digital Media, Technology, Video

In this briefing, Todd takes a minute to discuss the future of digital video consumption in America.


Digital Ocean

TODD BOARD

Topics: Digital Convergence, Technology

Learn more about America’s ‘digital den’ and the barriers to adoption of home-based digital devices.


Portability of Information

BRIAN CRUIKSHANK

Topics: Digital Content, Digital Media, Technology

Consumers’ anytime, anyplace expectations are important for technology companies to understand when it comes to developing new products and services.


The Worth-it Hurdle

TODD BOARD

Topics: Market Development, Product Development, Technology

In this briefing, Todd explains why and how to help consumers overcome the ‘worth-it’ hurdle (the time it takes to learn new technologies) to ensure a more successful product launch.


Proliferation of Emerging Trends

BRIAN CRUIKSHANK

Topics: Digital Content, Market Development, Technology

Technology companies are starting to partner to provide innovative and consumer-centric products and services.

Webinars

Digital Media, Devices & Domains – Trends in the Consumer Technology Landscape at Home and On the Go

Duration: 60 minutes

Topics: Digital Media, Entertainment, Green, Technology

In the past year, we've witnessed a growing number of ways in which Americans can acquire and view entertainment content, in both physical and digital formats. As the breadth and depth of entertainment and media has proliferated, so have the number of consumer-friendly technologies you can now find in the average American household. While we continue to rely on an established set of consumer electronics to access and manage our video, music, and games, the rapid advancement of digital content and high-definition formats have served as a change agent spawning a new wave of next generation devices, services and platforms that are popping up in our homes and lives.

White Paper

Crouching Confusion, Hidden Hassles

8 pages, 3 charts

Topics: Market Barriers, Modeling, Technology

Anticipating the nature and potential evolution of market barriers and tracking this progression over time can offer a valuable complement to choice modeling research designed to optimize offerings and support volumetric forecasts.