Case Study
Ipsos Minutes
Technology & Media: The Next Five Years
BRIAN CRUIKSHANK
Topics: Digital Content, Market Development, Product Development
In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.
Broadband in Action
BRIAN CRUIKSHANK
Topics: Digital Content, Technology
Learn more about growth opportunities for telecommunications and broadband offerings.
Digital Video Hype, But What Are People Really Downloading?
ADAM WRIGHT
Topics: Digital Content, Digital Media, Video
In this briefing, Adam shares his insights into adoption trends for digital video in America.
Portability of Information
BRIAN CRUIKSHANK
Topics: Digital Content, Digital Media, Technology
Consumers’ anytime, anyplace expectations are important for technology companies to understand when it comes to developing new products and services.
Proliferation of Emerging Trends
BRIAN CRUIKSHANK
Topics: Digital Content, Market Development, Technology
Technology companies are starting to partner to provide innovative and consumer-centric products and services.
New Technologies: The Move Toward Radical Personalization
BRIAN CRUIKSHANK
Topics: Digital Content, Digital Media, Internet Usage
In this briefing, Brian talks about the trend of consumers having more control over content – both in what they want and when they want it.
Webinars
Duration: 30 minutes
Topics: Digital Content, Digital Devices, Digital Media
Since 2005, Ipsos MediaCT has published the Digital Media Fact Guide on an annual basis. The Digital Media Fact Guide provides key metrics and trends collected and analyzed by Ipsos MediaCT analysts.
The Changing Face of Entertainment – What Lies Ahead in the Digital Audio/Video Landscape
Duration:45 minutes
Topics: Digital Content, Digital Convergence, Entertainment
Hear fresh data and perspective on how technology sector marketers can sort out the digital media landscape and make sure they are watching the right trend indicators and asking the right questions by viewing this presentation.
Emerging Trends in Digital Media, Content and Hardware
Duration: 60 minutes
Topics: Digital Content, Digital Media, Product Development
To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music subscriptions, a la carte download stores and satellite radio services; mobile video, ringtones and wireless music downloads; video-on-demand and emerging online video acquisition channels; podcast- and RSS-delivered news, information, and entertainment; and a universe of digitally enabled and feature-laden devices that changes literally every day. While consumers are increasingly tantalized by new methods of digital content acquisition and engagement, marketers are equally tantalized by the challenge of understanding, anticipating, and addressing ever-evolving consumer needs and preferences.
Tech Trends That Will Drive Change in 2006
Duration: 60 minutes
Topics: Digital Content, Market Development
After the historical hype and expansive visions of consumer technology nirvana due to arrive "tomorrow," "today" has finally arrived, amid a whirlwind of mutually reinforcing trends.
Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits
Duration: 60 minutes
Topics: Digital Content, Innovation, Market Development
Hear first hand from Todd Board on how consumer preferences in digital music acquisition and pricing strategies were anticipated by primary consumer research. The insights shared in this presentation can also be applied to the movie, video and networking sectors, and more.
White Paper
8 pages; 7 charts;
Topics: Digital Content, Digital Media, Video
Get excerpts from Ipsos' 2008 MOTION program by downloading our latest Point of View. This paper shares detailed data and analysis regarding Americans are their streaming and/or downloading video online behavior. We look at who, exactly, these Americans are, how streaming is revolutionizing traditional viewing options, the formats that are being streamed, and attitudes towards advertisements in online video content.
Ipsos MediaCT's 2008 Digital Media Fact Guide
11 pages; 12 charts
Topics: Digital Content, Digital Devices, Digital Media
Do you know what percentage of Americans prefer 100% free, but advertising-supported online video vs. fee-based? What about the percentage of 25-34 year olds who are viewing video content online compared to 25-34 year olds, and 35-54 year olds? Do you want to know which fee-based digital music service providers are most preferred by American consumers? And how PC-ownership compares around the world?