Case Study
2 pages
Topics: New-to-World, Product Development, Product Launch
"G3 Mobile" (a pseudonymn), wanted to expand their advanced wireless services among their current customer base, increase average revenue per user, and introduce a new-to-the-world wireless technology service to their customer base that would solidify their position in the marketplace — before their competition.
Positioning and Pricing for New Cable Technology
2 pages
Topics: Positioning, Pricing, Product Development
A new technology for the cable TV market presents both opportunties and challenges.
Ipsos Minutes
Technology & Media: The Next Five Years
BRIAN CRUIKSHANK
Topics: Digital Content, Market Development, Product Development
In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.
The Worth-it Hurdle
TODD BOARD
Topics: Market Development, Product Development, Technology
In this briefing, Todd explains why and how to help consumers overcome the ‘worth-it’ hurdle (the time it takes to learn new technologies) to ensure a more successful product launch.
Webinars
The Wireless Revolution – Wireless Device and Application Trends in 2006 and Beyond
Duration: 60 minutes
Topics: Digital Convergence, Product Development, Wireless Trends
Once upon a time, back when the Tech world was young, we received our entertainment over the airwaves (subsidized by advertisers), and paid exorbitant fees to communicate over wires.
Emerging Trends in Digital Media, Content and Hardware
Duration: 60 minutes
Topics: Digital Content, Digital Media, Product Development
To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music subscriptions, a la carte download stores and satellite radio services; mobile video, ringtones and wireless music downloads; video-on-demand and emerging online video acquisition channels; podcast- and RSS-delivered news, information, and entertainment; and a universe of digitally enabled and feature-laden devices that changes literally every day. While consumers are increasingly tantalized by new methods of digital content acquisition and engagement, marketers are equally tantalized by the challenge of understanding, anticipating, and addressing ever-evolving consumer needs and preferences.
White Paper