Since 2005, Ipsos MediaCT has published the Digital Media Fact Guide on an annual basis. The Digital Media Fact Guide provides key metrics and trends collected and analyzed by Ipsos MediaCT analysts.
The technology and communications experts at Ipsos MediaCT have been monitoring digital usage from early adoption through to mass appeal – a phenomenon that has brought us to the cusp of true cross-media convergence in our everyday lives. From real-time information, complex transactions, evolving digital media services, and emerging device platforms, digital media and entertainment is extending its reach around the globe. As part of this paradigm shift, digital music is now mainstream, leading the way for digital video content and services to be the next step in the digital evolution.
By viewing this webinar, you will hear – first hand – trends emerging from Ipsos MediaCT's suite of syndicated studies covering topics that range from digital video and music behavior, to global trends on frequency of use for many technology devices, mobile activities and online activities. The 2008 Digital Media Fact Guide will feature information from:
MOTION – Keeping Pace with Digital Video Behavior tracks and trends the dynamic changes occurring in the digital video medium, as well as its affect on consumers' overall video entertainment behaviors.
TEMPO – Keeping Pace with Digital Music Behavior has tracked and trended US digital music behavior since 2000, including device popularity, the roles of mobile and portable music, the impact of DRM, shifting brand perceptions and consumer expectations.
InterAct – Global Digital Technology Trends tracks the digital media behaviors of consumers in 11 countries around the world as well as ownership, frequency of use and purchase intent for a variety of devices.
The information presented will be valuable to technology, communications, and media companies as they prepare for the next phase in digital media consumption.