Learn more about the benefits and power of using custom online panels powered by Ipsos’ Interactive Forum (IAF) software by viewing this presentation. In addition to demonstrating this tool, we discussed the strengths of building branded vs. blind/unbranded communities and the benefits of both options for decision makers. At a time when resources are even more limited, business decisions increasingly present trade-off opportunities. By using a fast, real-time tool like the IAF platform, you gain up-to-the minute data about customer preferences, drivers of satisfaction, and purchase motivators that will help you quickly choose the best opportunities for your business.

By viewing this presentation, you will hear learn about the research benefits of developing a custom panel with MediaCT's Mediator panel product and view a demonstration of Ipsos' Interactive Forum (IAF) online panel software. You will also learn about two different types of custom online panels – branded and blind/unbranded custom communities – and the different benefits each can provide to your key decision makers.

A few of the key benefits of building your own proprietary custom panel include:

Speed of access – targeted survey respondents are always available to answer only your questions and online reporting allows real-time access to detailed results.

Volume of studies – survey your target audience as often as 2-3 times a week.

Custom segmentation and targeting of survey respondents – complement existing CRM data or build new groups based on recruiting variables or new data.

Customized, targeted content/creative testing – survey respondents already have a familiarity with your brand and product/service allowing you to ask deeper and more focused questions about new ideas.

Ipsos was among the first research firms to develop a proprietary custom panel software tool – the Interactive Forum (IAF). Since the launch of IAF software in 2005, Ipsos has recruited over 117,000 panelists to become members of proprietary client-owned panels and has launched over 700 IAF surveys on behalf of many large, multi-national clients across a range of industries.