Case Study
2 pages
Topics: Emerging Technology, Internet Usage, Media, Youth
As part of Yahoo!’s Summit Series for marketers, Yahoo! and OMD (the largest communications specialist in the world and member of the Omnicom Group Inc.) commissioned research from Ipsos and a third-party research partner to identify and better understand the "My Media Generation," a term applied to the 13 to 24-year-old Internet population.
Ipsos Minutes
Webinars
Duration: 60 minutes
Topics: Business Elite, Media
Gain a stronger understanding of the media behaviors and preferences of America's Business Elite by viewing this important presentation today.
Duration 35 minutes
Topics: Affluent, Media
Marking its 32nd consecutive year, the Ipsos Mendelsohn Affluent Survey is the definitive audience-based research source of the media habits and lifestyles of the affluent population in the United States. Get the latest findings from this survey, by viewing the recorded webinar or downloading a copy of our presentation.
White Paper
15 pages; 16 charts
Topics: Affluent, Media
Published by the American Association of Advertising Agencies, this edition of Media Matters (October 29, 2008; bulletin #6954) offers a detailed executive summary of Ipsos' in-depth study of America's Affluent.
Media Matters: The Ipsos Mendelsohn Affluent Survey
8 pages, 13 charts
Topics: Media, Youth
The Ipsos Mendelsohn Affluent Survey is the only on-going syndicated study in the United States that concentrates on this select marketplace of purchasers of luxury goods and services.
8 pages, 11 charts
Topics: Business Elite, Media
The evolving media habits of business executives today, their powerful influence on purchase decisions for both business and their own personal spending, combined with their extremely limited and focused time, make an in-depth knowledge of their media preferences crucial for reaching them with the right messages in various situations.