Published by the American Association of Advertising Agencies, this edition of Media Matters (October 29, 2008; bulletin #6954) offers a detailed executive summary of Ipsos' in-depth study of America's Affluent. Accounting for $4.6 trillion in household income, the affluent segment of the American economy is a vital and dynamic marketplace. While comprising only 20 percent of the entire U.S. population, affluent consumers’ income exceeds 57% of the total national household income of $8 trillion. These big earners are also big spenders. Their disposable income expenditures currently total about $1 trillion dollars. No matter how you look at it, these upscale Americans provide a high level of spending. Learn more about this critically important segment by downloading this paper now.