Marking its 32nd consecutive year, the Ipsos Mendelsohn Affluent Survey is the definitive audience-based research source of the media habits and lifestyles of the affluent population in the United States. Get the latest findings from this survey, by viewing the recorded webinar or downloading a copy of our presentation.

The Mendelsohn Affluent Survey is the only ongoing syndicated study that concentrates on this select marketplace of purchasers of many affluent and luxury goods and services and also provides sufficiently large samples to allow for a thorough examination of the affluent and very high income households, many of whom are also millionaires. The 2008 Mendelsohn Affluent Survey focuses solely on the top fifth of U.S. households (currently 20%) based on current household incomes ($100,000 or higher in 2007).

Gain a stronger understanding of America's affluent (approximately 23 million U.S. households) by viewing this important recorded webinar or downloading this presentation today. After all, they account for more than 50% of the total U.S. household incomes and are counted among the target markets for many affluent and luxury brand's marketing and advertising campaigns throughout the year.