2 pages
Topics: Emerging Technology, Internet Usage, Media, Youth
As part of Yahoo!’s Summit Series for marketers, Yahoo! and OMD (the largest communications specialist in the world and member of the Omnicom Group Inc.) commissioned research from Ipsos and a third-party research partner to identify and better understand the "My Media Generation," a term applied to the 13 to 24-year-old Internet population.
2 pages
Topics: New-to-World, Product Development, Product Launch
"G3 Mobile" (a pseudonymn), wanted to expand their advanced wireless services among their current customer base, increase average revenue per user, and introduce a new-to-the-world wireless technology service to their customer base that would solidify their position in the marketplace — before their competition.
Reducing Churn with an Actionable Segmentation Model
2 pages
Topics: Segmentation
"Winnex Wireless" (a pseudonymn), a leading pre-paid cellular provider that experiences high churn, sought to increase retention to improve financial performance.
Positioning and Pricing for New Cable Technology
2 pages
Topics: Positioning, Pricing, Product Development
A new technology for the cable TV market presents both opportunties and challenges.
Evaluating High-End Electronic Concepts in a Virtual Living Room
2 pages
Topics: Concept Testing, Product Extension
A global leader in home electronics, Quoricom Electronics (a pseudonym) wanted to expand their market reach by developing mass luxury home entertainment products targeted towards the affluent U.S. market.
Evolving a Product Line for Growth
2 pages, 1 chart
Topics: Concept Development, Feature Selection, Product Extension
A global technology client and household name requires a way to organize their services into one product line and market them effectively.