TEMPO offers the most current and comprehensive quantitative research findings on the effects of digital music in America today, including:
- The evolving role of PCs and mobile devices in music, listening, management and acquisition behaviors
- General population prevalence of digital music behaviors, including:
- Fee-based downloading
- File-sharing
- Internet radio
- Streaming
- Ripping
- CD-R burning and portable device transfers
- Mobile downloading
- Satellite radio
- Home networking, etc.
- Digital peripheral ownership, usage and future purchase intent, including:
- Mobile phones
- Portable MP3 players
- CD-Rs
- Portable CD/MP3 players
- Home theater
- Headphones
- DVD recorders, etc.
- Brand-specific awareness, perceptions, positioning and usage behaviors of destination websites and download stores, portable devices, and digital media players
- Preferred music acquisition methods and acceptable pricepoints for both traditional and digitally distributed music, including subscription, per download and hybrid methods, as well as the impact of file-sharing on future purchase intent
- Motivations behind digital music behaviors, and the importance of digital music service features, selection and price on the likelihood to visit and use
- Effects of past digital music behaviors on traditional music listening, exploration, and acquisition
- Consumer attitudes toward traditional music and entertainment consumption, as well as past and future anticipated share of wallet.
Overview « TEMPO Benefits »