Mediator
Mediator, Ipsos MediaCT’s on-line panel product, offers you the ability to take the pulse of your customers on a regular basis making sure that your products and services continue to meet or exceed their expectations.
On-line interviewing now accounts for almost one-third of survey research worldwide, a share that continues to grow. A great advantage of this approach is the ability it provides to businesses in all market sectors to talk directly and regularly to customers and prospects in a cost-effective way.
Another advantage is speed. In the fast-changing media, content and technology sectors in particular, companies need to stay on top of consumer thinking and attitudes so they can respond quickly to changing needs.
A continuous on-line panel offers the ability to:
- Test advertising and branding messages;
- Brainstorm content ideas;
- Gauge the appeal of new concepts;
- Provide rapid feedback on products and services;
- Measure niche audiences;
- Carry out snapshot polls amongst customers;
- And much more...
Mediator can work out far more cost-effective than ad hoc custom research. It is also faster and more flexible. And the panel is designed for — and owned by — you.
But building an on-line panel is not a simple matter of recruiting a few people on-line and firing questions at them. It demands expertise in survey design, national legislation, data processing and panel management.
Mediator draws on Ipsos MediaCT's extensive experience in building and managing panels around the world over the last ten years. We have done this for a large number of companies in the media, content and technology sectors, including television stations, mobile phone companies and publishers. This has given us valuable experience in some of the technical and strategic challenges involved.