Past waves of MOTION have revealed the following:
- 60% of all Americans age 12 or older, have streamed a video file off of the Internet.
- At least three quarters of all video streamers have ever accessed short-form video such as brief news/sports clips or movie trailers/previews online.
- 25% of Americans age 12+ have downloaded a digital video file off of the Internet.
- Over a third of Americans own an HDTV, over a quarter own a DVR, and one in five owns a Blu-ray or HD DVD player.
- Half of all portable MP3 player owners have a device that can play videos.
- The average American age 12 or older goes to see a movie at the theater about three times every six months, owns over 50 DVDs, and watches over 15 hours of TV each week.
- 55% of downloaders and streamers have streamed video from YouTube in the past 30 days.
- Downloaders and streamers now spend 20% of their video watching time on their PC.
- Despite digital growth, 59% of downloaders and streamers still prefer physical copies of their videos.
- Target markets for new and existing business models within video entertainment industry
- Where potential product development opportunities exist within the industry
- Encroaching threats to existing delivery platforms and distribution channels
- Ideas to develop e-commerce and other video distribution strategies
- Incremental revenue streams as well as potential areas of cannibalization
- What types of partnerships could be leveraged within the consolidating market
- Strategies for thriving in an environment of user-generated video content
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