Consumer MCT
Ipsos MediaCT's toolbox includes a range of custom and proprietary products to help companies create and sustain competitive advantage.
Our custom solutions are tailored to individual client needs and have been successfully applied in the media (traditional and digital), entertainment, technology, and telecoms industries. These have included:
- Market assessments
- Market sizing
- Usage & Attitude studies
- Customer segmentation
- Customer profiling
- Content testing
- Equity studies
We offer a proven approach to identifying opportunities and testing concepts for new product/service development, as summarized in more detail with our PERFORM MCT suite of products.
Our proprietary products identify some of the parameters that influence and direct the positioning, innovation and brand management challenges faced by our clients.
Market Landscaping
This survey-based approach produces a holistic and integrated view of the marketplace and provides information on: the brands used; the imagery and equity of brands in the market; the drivers of brand choice; need states and unmet needs in the market; white space opportunities; and barriers/triggers to usage.
Download the Market Landscaping prospectus
Brand Optimizer
This survey and analytical framework uses normative benchmarking and diagnostics to understand the functional, emotional and aspirational benefits of a brand to consumers, as well as examining its overall performance and health. Output is forward-looking, and provides direction on a brand's potential.
Download the Brand Optimizer prospectus