Ipsos Green Technology Report
Green brand perceptions and the impact of environmentally friendly business practices on purchase decisions within the consumer electronics and technology sectors.
In recent years the terms 'green' and 'environmentally friendly' have flooded mainstream media and have impacted nearly every industry. Companies, both large and small, are learning the value of integrating environmental thinking into their business operations. For technology companies the landscape is increasingly challenging.
Recent research indicates that consumers have already begun to actively change their lifestyles and day-to-day activities to reduce their environmental impact, but how has this increased focus on environmental issues resonated relative to technology-related purchase decisions? While there is still much progress to be made, awareness is growing and consumers have begun to at least consider 'green' factors in their purchase decisions. Yet, a survey conducted by Ipsos last year revealed a vacancy in the 'green' leadership position, with less than one in five respondents associating any of the leading technology brands presented as having environmentally friendly business practices.