Ipsos MediaCT's MOTION includes detailed tracking information on the digital video category, including:
- General population prevalence of video consumption among major video entertainment content formats:
- Full length motion pictures or previews
- Music videos or concert footage
- TV shows
- Sports/news clips
- Amateur/homemade videos, etc.
by distribution channel and acquisition method e.g., DVD/video rental, purchase, VOD, premium channel viewing, theatrical viewing, over-the-air mobile video device, fee-based downloading, file sharing and online streaming)
- Consumer attitudes and behaviors toward video entertainment consumption by content format
- Adoption and usage of a variety of digital video hardware platforms, including:
- HDTVs
- High-definition DVD players
- Handheld digital media devices
- Video game consoles
- In-vehicles solutions
- Digital video recorders
- In-home digital media hubs
- Brand/Channel-specific usage, attitudes and preferences for existing digital video solutions (video hardware such as portable MP3 and gaming devices, wireless service providers and handsets, etc.)
- Motivations for digital video trial, usage and adoption by entertainment genre Prevalence of viewership among key industry sectors and genres, including major TV networks, TV shows, motion picture genres, and online video portals
- The evolving role of emerging digital entertainment – driven devices (PCs, media hubs, mobile devices, etc) in TV, movie and video acquisition, viewing, and management behavior.
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