Ipsos MediaCT provides local media audience measurement surveys in 25 countries. These include surveys covering print, television, radio, out-of-home and internet audiences.
At a regional level, Ipsos MediaCT is responsible for a number of leading syndicated research products serving the media industry including EGM in ten Latin American countries and the NMA and RDM studies across eleven Middle Eastern and North African countries.
In addition to these, we carry out local surveys into upscale and business audiences in several markets.
In particular the Ipsos Mendelsohn Affluent Survey, now in its 32nd year, focuses on the top 20% of US households, looking at both their spending and media consumption habits.
The Business Elite Survey was carried out in 33 countries in 2008. As well as defining the business elite universe, it helps marketers of the most upscale products and services to plan and buy ad campaigns.
A comprehensive shared cost research program examining U.S. consumer digital video behavior, ages 12 and over. In this rapidly changing environment where converging digital technology is facilitating dynamic and unforeseen usage and acquisition behaviors, strategic business decisions need to be based on consumer insights–primary consumer data that measures and tracks how behaviors are growing and evolving.
A comprehensive shared cost research program examining U.S. consumer digital music behavior, ages 12 and over. TEMPO has been collecting, tracking and trending primary data in this space since 2000.
Green brand perceptions and the impact of environmentally friendly business practices on purchase decisions within the consumer electronics and technology sectors.
Ipsos MediaCT has created a number of software packages for helping clients to analyse media and marketing data including Navigator, Popcorn, Poppy and Statex.
Helps companies create an on-going dialog with their audience via a managed on-line panel.
Provides a measure of equity for media, content and technology brands against competitors and across platforms. Helps companies map a brand’s position, identify unexploited growth opportunities, and pinpoint the relative strength of a brand versus competition.
A suite of techniques designed to reduce risk in launching new media, content and technology products and services. Standing for Product Evaluation and Research For Optimising Results in-Market, PERFORM MCT embraces exploratory research, feature testing, pricing strategies and market sizing using a combination of survey research and databased norms to predict future performance in the marketplace of new products and product ideas and/or product features.
Embraces a range of custom research approaches which help clients to understand media, content and technology preferences, usage and attitudes, market segmentation, acquisition and retention.