Ipsos Mendelsohn, a division of Ipsos MediaCT (formerly known as Monroe Mendelsohn Research), is an internationally recognized, full-service media and marketing research company headquartered in New York City.
Founded in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond its custom research roots to also be synonymous with syndicating two of America's well-known, respected and innovative media and marketing surveys (The Mendelsohn Affluent Survey and Business Elite: USA). These syndicated surveys are used by hundreds of advertisers, agencies, and the media (magazines, newspapers, television networks, media companies, etc.) in their communications planning and buying activities.
Currently in the field with its 33rd consecutive annual study, the Mendelsohn Affluent Survey has expanded and enhanced its examination of the upscale American consumer in both size and scope. With a release date scheduled for September 15th, this year’s survey results will include 40% more data points for the most comprehensive look ever into the habits, behaviors, and attitudes of the most desirable, target segment sought after by marketers of all kinds. In addition to its annual syndicated Affluent Survey, the company also offers three related programs in those interested in the affluent consumer: The Mendelsohn Affluent Barometer, The Mendelsohn Affluent Omnibus Recontact Survey, and The Mendelsohn Affluent Panel.
Beyond its syndicated services, Ipsos Mendelsohn also provides its clients with many custom media and marketing research capabilities including: Mediator (Ipsos MediaCT’s online panel product), EquityMCT (its product that assesses brand equity) and ConsumerMCT (its toolbox of custom and proprietary products to help its clients create and sustain competitive advantage).
Conscientiousness, integrity, objectivity, intelligence and the relevant experience of a senior level researcher are hallmarks of all Ipsos Mendelsohn media and marketing research services.
To maintain as well as to enhance its media and marketing research expertise, Ipsos Mendelsohn monitors the markets it follows by being an active member of the Advertising Research Foundation, The Council of American Survey Research Organizations, The Luxury Marketing Council, The City and Regional Magazine Association, The Market Research Council, The Magazine Publishers of America, Interactive Advertising Bureau, Online Publishers of America, CTAM (Cable and Telecommunications Association for Marketing), Cable Advertising Bureau, and American Business Media.