Ipsos measures media audiences in fifty-five countries worldwide.
Marketers and media companies, as well as the agencies that serve them, need access to accurate, up to date information on the behaviour and attitudes of viewers, readers, listeners and users of media.
Ipsos carries out surveys of television and radio audiences in Europe, Latin America, the Middle East and North Africa regions and is actively developing personal metering solutions for these media.
We measure newspaper and magazine readership in 55 countries and are pioneering the large-scale deployment of GPS-enabled meters to measure exposure to out-of-home media in several markets, including the UK. We are also developing solutions for the measurement of internet audiences and the overlap between consumption of digital and non-digital media.
In the world of filmed entertainment we track theatrical audiences, in-home movie viewing behaviour, the uptake of alternative channels for accessing films and also piracy levels.
Ipsos has been measuring the unique media habits of the business elite and affluent populations for many years, with our Business Elite survey now in its 35th year.
But our work goes beyond simple counting and profiling. We carry out a large number of custom studies for media companies on the attitudes, preferences and behaviours of their audiences. We have set up dedicated panels for media owners to create a dialogue with their customers and have developed proprietary approaches to measuring the equity of media brands across multiple platforms.