IGN Entertainment, a division of Fox Interactive Media, and Ipsos MediaCT co-released a series of research findings from a comprehensive study examining the growing diversity, consumption patterns and social activity of videogamers. This unique research study was conducted in two phases, a quantitative overview of gaming households among the U.S. online population, and a follow-up qualitative deep dive among the key segments in the gaming market. The qualitative portion of the research included focus groups and in-home interviews. Learn more about the unique behaviors of gamers by reading this paper now.
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