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Ipsos Mendelsohn

Syndicates one of America's best-known, respected and innovative media surveys — The Mendelsohn
Affluent Survey

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About Ipsos MediaCT

Consumers are viewing, listening to, reading, accessing and sharing content across a growing range of media and technology platforms in their business and personal lives.

Ipsos MediaCT provides companies in the fast-changing media, content and technology industries with research-based insights to improve their competitive advantage.

We do this through applying in-depth sectoral expertise and specialist research skills to these businesses.

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Our Areas Of Expertise

Ipsos MediaCT's areas of expertise include:

  • Traditional and digital media audience measurement
  • Syndicated media research
  • Software services
  • Content development & testing
  • Customer acquisition & retention
  • Market sizing and segmentation
  • Brand equity measurement
  • Brand tracking
  • Forecasting the likely market success of new content, products & services.

Upcoming Webinar

  • Innovate and Build Your Business with Cost-Effective Custom Online Communities
    June 10, 2009

Knowledge Center

Designing Actionable Segmentation

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Designing Actionable Segmentation

Learn when (and when not) to use segmentation to address marketing issues, and how to create meaningful and relevant segments that can address your new or ongoing business needs.

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