It took almost 40 years for radio to reach 50 million Americans.
Yet it took just three years for camera phones to reach the same number of people. There is no doubt that technology is advancing at a faster rate than ever before.
The internet, which had only reached 10% of the world's population in 2003, now defines much of the agenda of the media, content and technology worlds. There were also more than 3.5 billion mobile phone subscribers across the world in 2008 — three times as many as in 2002.
Companies traditionally associated with phone services are getting into the content business; internet service providers are getting into the radio business and manufacturing mobile handsets, while media companies are embracing new platforms to distribute their content.
The technology industry is one of the world's most dynamic and fastest growing business sectors, embracing fixed line, mobile and internet service providers, PC and other device manufacturers, software providers, VoIP services, consumer electronics makers and regulators to name but a few.
Ipsos' history, toolbox and strong credentials from working with clients in this industry allows us to provide insights based on thousands of assignments within the sector, and applying that knowledge when required to new or evolving sector assignments.