Consumers are viewing, listening to, reading, accessing and sharing content across a growing range of media and technology platforms in their business and personal lives.
Ipsos MediaCT provides companies in the fast-changing media, content and technology industries with research-based insights to improve their competitive advantage.
We do this through applying in-depth sectoral expertise and specialist research skills to these businesses.
The ‘C’ in MediaCT refers to the Content consumers seek to access, browse, view, read and share. The ‘T’ describes the multiple Technologies by which this content reaches people, via fast converging devices, applications and services.
The world, the business environment and technology are changing rapidly. People are rapidly embracing the idea of being able to watch, read, listen to and access what they want, when they want it. Ipsos MediaCT is dedicated to helping to guide companies through this fast changing landscape.
Areas of expertise include traditional and digital media audience measurement, syndicated media research, software services, content development & testing, customer acquisition & retention, brand equity measurement, brand tracking, and forecasting the likely success of new content, products & services.
About Ipsos
Ipsos is a global survey-based market research company.
Ranking third worldwide in survey research turnover, we specialise in five areas of research: Advertising, Loyalty, Marketing, MediaCT, and Public Affairs. Our industry specialisation model means we have an intimate understanding of your brands, your consumers and your marketplace.
Ipsos is committed to working with clients to identify the right solutions to their
specific challenges.
It is a belief that enables us to ask and probe, to subject our hypotheses to rigorous analyses and, finally, to deliver reliable data and the most effective recommendations in the shortest possible time.
Ipsos is committed to building an organisation dedicated to a single endeavour:
survey-based research.
And with only one aim: providing our clients with the best service, using qualitative or quantitative methods, at local, regional, and international levels.
For further information about Ipsos, please visit www.ipsos.com.